Kate is a marketing professional who likes to use the power of digital marketing tools, design, words, and human behavior to help companies grow and succeed.
When she's not busy with digital marketing, she enjoys traveling, running, yoga, meditation, tennis, and reading. Additionally, Kate is a horse rider, chess player, Riesling lover, and a volunteer at the largest NYC animal shelter.
Her exceptional creative abilities coupled with her analytics aptitude brings life and results to any marketing initiative. There is nothing she can't do. I witnessed and experienced it first hands.
Kate's multi-skills experience allowed her to manage different fields of marketing. She has strong leadership, creativity and organization skills.
"It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"
Nayya is a decision support platform that offers personalized benefits recommendations to employees based on their financial, mental, and physical needs.
Harri is an end-to-end Workforce Management technology built for Service Industries. Harri is a global brand with offices in the UK, NYC and the Middle East and was recently named one of the 2018 Top Startups by LinkedIn.
CodeLumen is an AI energy-efficient lighting platform. As a Marketing Director at CodeLumen, I was responsible for developing and managing a complex go-to-market and marketing strategies globally
for the company and its multiple products. Strategic vision was highly connected to daily execution such as blog posts, videos, social media posts, design, email marketing, case studies, etc.
Fibrum is one of the most well-known mobile VR and AR software companies. In this role, I developed global marketing campaigns with a strong focus on users in the American and Asian markets and managed all marketing activities from beginning to end. I strategized brand voice and communication efforts across social and digital platforms; worked with Samsung, Oculus, Amazon to carry out cross-partnership marketing efforts; analyzed and initiated a steady growth of brand KPIs (brand awareness, quotations, users feedback, etc.); and managed the annual marketing plan and budgeting, combining traditional marketing and digital marketing tools.
FinExecutive is number one job-search platform for professionals in finance, investment, advisory, and consulting. My responsibilities included brand establishment and driving the strategy, vision, and execution of marketing campaigns that drove clients and visitor acquisition. I also worked with PWC, McKinsey, Ernst & Young, and creative agencies to carry out cross-partnership marketing efforts.
EMG is the largest media holding in Russia with a portfolio of seven the most popular radio stations. In this role, I worked closely with journalists and PR agencies for the company’s radio stations (Europe Plus, Radio 7, Retro FM, etc.) and managed the content plan, press releases, and external communications.
MTS is the number one mobile telecommunication company with 2.4 million clients and over 1,600 branded stores. In this role, I managed the marketing strategy for an MTS retail chain and planned an annual marketing budget. I worked closely with creative and marketing agencies and prioritized selection marketing tools and communication channels for brand development and the realization of creative marketing concepts. I also managed co-promotions with Samsung, HTC, LG, Nokia, Microsoft, and other partners to empower marketing efforts.
TVIN constantly ranks as the number one integrated marketing agency in Russia. In this role, I developed marketing and event activities for global multi-national companies (Nike, British American Tobacco, Martini & Rossi, Raiffeisen Bank, Nivea, and others) and worked on creative strategies and concepts for product launches with adaptations to suit local markets.
Rezon is the largest full-cycle advertising agency in South of Russia. In this position, I developed and localized advertising campaigns for global clients (Quelle, Martini Rossi, Phillip Morris, and others), managed the effectiveness and cost of advertising campaigns, created time-plans, trained for personal promotions, and developed creative concepts for the product’s launch.
HSE University consistently ranks as the top university in Eastern Europe. The Faculty of Communication, Media, and Design works on preparing world-class specialists in the field of advertising, public relations, and new media who are knowledgeable in the theoretical and practical aspects of mass and special communication and skilled in new media technologies, advertising, PR, design and media content management tools, media planning, project management, and marketing research.
As a winner of the Study Abroad grant for top students, I had the opportunity to study marketing management and branding with a focus on international markets and intercultural collaboration in business. Additionally, I worked on a marketing strategy for Genofon, which is a mobile telecom company and a subsidiary of Volksbank, one of the oldest banks in Germany.
During this program, I focused on learning mathematical logic, which rigorously deals with such central concepts as truth, definability, provability, and computability. My fields of study included philosophical logic, modal logic, logic in computer science and artificial intelligence, and the history of logic. My bachelor thesis was entitled, “Logic as Semiotic: The Essential Characters in Charles Peirce’s Theory of Signs.”
“The creation of the world did not take place once and for all time, but takes place every day.”
